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The 100 Day Alcohol Experiment

Take a break, unlock your potential, join the experiment.

Are you up for the challenge?

So you're not 'addicted' to alcohol, but you kind of know it's not serving you too well either?  

Perhaps you've listened to the Podcasts and read the articles telling you that zero alcohol is the recommended amount for optimal health. And being the high performer you are, you're curious about the impact it's really having on your life. But you don't like the idea of being lumped with a lifelong label of 'non-drinker'. 

The truth is, if you're here, alcohol is holding you back from achieving all that you're capable of. But that doesn't mean you need to ditch it forever.  

The Academy of Experience 100 Day Alcohol Experiment is designed to help you interrupt your habits, restore optimal health and remind you of the version of yourself that didn’t need alcohol to relax or have fun. It's here to change your relationship with alcohol for good.


Join Tamsin, one of Australia's most highly sought-after behaviour change specialists, and a group of like-minded professionals and entrepreneurs in this inspiring, insightful, and enlightening adventure. You’ll examine your belief systems, learn about how alcohol works, permanently shift your perspective and find a world where freedom of choice and flexibility of mind are accessible to you as a foundation for an optimal life.

Over 100 days you'll gain access to weekly content and group coaching calls, resources and articles, and coaching and behaviour change tools to significantly upgrade your mind and your life - far beyond just talking about alcohol.

But the 100 Day Alcohol Experiment is not for everyone. It's for those who are ready to step up, to take ownership of their lives, and to commit to a personal experiment that requires deep honesty and openness to the possibility that this might just change your life. It's for professionals, leaders, executives, and entrepreneurs who are driven to succeed, who demand excellence from themselves, and who are willing to do whatever it takes to achieve their goals.

So if you're ready to challenge yourself, to unlock your potential, and to join a community of like-minded high achievers, then don't put it off. Join the Academy of Experience 100 Day Alcohol Experiment and start your journey towards a happier, healthier, and more successful life today.

Here's what you can expect

I'm Tamsin Simounds.

A personal and organisational development specialist, working for the past decade with entrepreneurs and executives to help them get the best out of themselves, their teams and their organisations.


Armed with an extensive list of qualifications and a tool kit of practical mind sciences derived from psychology, psychotherapy, NLP, philosophy, neuroscience and social science, my work is known for driving significant personal and organisational transformation.


In this program, I channel this work to shift one of the big barriers my clients face behind closed doors. An unhelpful relationship with alcohol.

I've worked across industries from Big Banks and Fast-Growth Tech Startups to Social Enterprise and Small Business leaders, and my thought leadership has been featured in publications like Thrive Global, Smart Company, Business Chicks and Women’s Agenda.

Most importantly though, I've done this work myself.

Over time I was falling in to the trap of winding up with caffeine at the start of the day, and grabbing a glass of wine to wind down at the end. And I just wasn't satisfied with this prescription model for coping. I wanted more for myself. 

I tried 30 and 60 day challenges, and they were great. But I found myself falling back in to old habits as I let alcohol back in again. After 5 years of experimenting, I finally got there.

Truth is, I discovered after taking 10 months off alcohol and creating a toolkit to transform my relationship with alcohol, I decided I don't really want it anymore. I can take it or leave it. But I choose.

The research shows unequivocally that zero alcohol is the best amount for optimal health. And I agree.

But I also believe freedom of choice and flexibility of mind are a big part of living an optimal life.

I want that for me.

And for you too.

That's why I created this program.

What you'll also soon learn is that through my unwavering passion, fluff-free and transformative approach, I am committed to pushing boundaries, creating learning experiences that you will be talking about for years to come, and helping you unlock your full potential.

Membership will be by application only. Please register your interest and I'll be in touch!

Thanks for sending your details through, we'll be in touch soon!

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